How To Write And Distribute Press Releases For Online Businesses

5 months ago 171


The term 'press release is a bit of a misnomer, as most people think only the media use them. However, it's true that business press release are a great way to get coverage for your business, and they're particularly useful if you have an online presence (like on Facebook or Twitter). Press releases can be used to announce new products and services, highlight customer satisfaction ratings or share news about an upcoming event. They should be written in plain English with no jargon or hype about what you're trying to say; instead focus on who is doing the writing and why this person should receive credit for it.

What is a press release?

A press release is a one-page document that describes a newsworthy event. The purpose of the release is to inform the media about something that has happened and also pitch your company as an expert in this field.

Press releases are usually written in plain English, making them easy to understand by anyone who reads them—even if they're not familiar with your industry or company. They should always be written in third person (rather than first person) so as not to appear self-promotional or aggressive.

How to write a press release?

  • Inverted pyramid structure:

  • Headline: The most important part of a press release for business. A catchy headline will catch their attention and make them want to read more. Make sure it's relevant to your business.

  • Who, What, Where and When: Include all the information needed in order to put together an article on your company or product. You can do this by using active voice (I did something) instead of passive voice (something happened). The active voice engages readers more than the passive one because they're asked for their attention first before getting into the details about what happened. This will help you get more engagement from people online who might not even read past that first sentence!

  • Quotes from You or Your Company: Use quotes from you or someone else if possible—this adds credibility and authenticity which helps sell your story! If there isn't anyone available who could give quotes then use quotes from other sources such as news articles published online about similar topics so that readers know how credible those sources are before taking anything else seriously when reading about them again down line after having already read through multiple times already here today."

When should you write a press release?

If you have a new product or service, your press release should be written immediately. This is especially true if you are launching a new location and want people to know about it. If there's an anniversary, something that happened recently, or a special event (such as an opening), then write one too!

Press releases are also useful when trying to promote yourself as an expert in your field of expertise. You may not realize it at first but when someone reads about what kind of work you do on their blog or website they'll remember the details about how much experience this person has had with particular kinds of businesses like theirs too because they'll see those same words included in their own news posts later on down the line when someone else writes something similar that applies specifically towards their own business type structure as well - making sure everyone gets exactly how important each person is within each community out there today."

Where do you send a press release?

Sending a business press releases to the wrong people can lead to wasted time, effort and money.

The first step in sending out press releases is to make sure you know who will be interested in it. You need to narrow down your list of contacts that might be able to write about your business.

Once you’ve done this, it’s time for some research! Find out what publications your target audience reads (and why). If there are any specific topics or events you want covered, ask them directly if they would like an interview with one of their writers or editors. When contacting these outlets, make sure that they have access to relevant information such as website links so they can easily find more about what makes up this business from within its website itself!

By using the right wording, being timely and sending the right places, your press releases can result in some great media coverage.

  • Use the right wording.

  • Be timely.

  • Send the right places.

  • Write a press release that is newsworthy, and use the right tone for each media outlet you send it to (or at least try).


We hope you’ve enjoyed this guide to writing and distributing press releases for online businesses! You can now use these tips to get your business in front of the right people, with the right message, at the right time. Remember that it’s important to keep your audience in mind as much as possible when writing a press release for new business because they are one of the most important people in this equation. It is also essential that you plan ahead so that everything runs smoothly on launch day.

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