Introduction
When you’re launching a new product or service, it’s important to get the word out. But what do you say? How will people know about your company? Well, you can start with a press release format that outlines everything from headline and subheadings to formatting and data collection points. This guide will show you how to create a media release that gets results while saving time and money in the process!
There’s a formula you need to follow.
There’s a formula you need to follow.
The first step is to use a template, which will help you avoid missing important information. For example, if your company has been in business for 10 years and has raised $20 million in funding from an angel investor who likes your product line, it would not be smart for you to miss this information when sending out your news release example about the funding round (and even more so if this investor is also an influencer). A simple Google search will show that there are hundreds of templates available online, so just choose one that fits with your brand identity and industry sector—and don't deviate from it!
Write snappy, attention-grabbing headlines.
These are some of the most common headline styles. They’re all effective, but you should use them in different ways depending on what you want to say and how you want your message to be perceived.
Question: “What do parents think about their children's education?" - This style uses a question—and it gets readers' attention because it's something they can answer immediately. It also makes them feel like they're part of a larger discussion, which will help build trust with consumers who may not have enough information on the topic at hand.
Number: "6 million Americans don't pay their taxes" - Numbers are great because they're numbers (duh), but they're also easy for people to remember and understand; there's no need for explanation or context here! If someone has heard this statistic before, then chances are good that they'll remember where they heard it from too... And since this style is so simple, anyone can use it without needing any additional training beyond reading through articles online or watching TV news broadcasts every day throughout their lives thus far
Always include a subheading.
It's a fact that people read faster when they're given information in small chunks. Breaking up text with subheadings allows your readers to digest each piece of information more easily, and it also helps them understand the flow of the article or story.
Subheadings are used in newspapers and magazines to break up text, but they can also be used on websites as well—especially if you want to make sure that each section has its own focus. If this seems like too much work for you at first glance (or if you're just not sure how), don't worry: there are plenty of free tools out there that will allow anyone with basic formatting skills (like bolding) put together their own professional-looking sample press release template quickly and easily!
Use the inverted pyramid style of writing.
The inverted pyramid style of writing is a great way to structure your media release. It starts with the most important information first, and then explains the story in a logical sequence. This makes it easy for journalists to follow along and understand what you’re trying to say without having to read all the way through your event press release template like they would if it were laid out in chronological order.
To help yourself stay organized, try creating subheadings that break up long blocks of text into smaller chunks that can be easily digested by readers who don’t have time for long reads—but also make sure not to use too many subheadings because this will make things harder for those who do want more detail! Bullet points are another great tool here: They provide quick access points as well as allow them (the reader) filter out unimportant details while focusing on what matters most at each point during reading process."
Don’t get too wordy.
When you’re writing a media release, it can be tempting to go overboard with the words. The problem with this is that people will skim through your press release example for new product and miss important information because they don’t understand what you are saying.
Use short sentences and paragraphs. A good rule of thumb is that each sentence should be no longer than three or four words long, with no more than one paragraph per topic (or less). Using too many words makes it harder for readers to understand what you're trying to say in the first place—and even if they do get through all the legalese verbiage, they might not remember any of it after reading other releases from other companies!
Break up text with bullet points instead of paragraphs if possible; doing so allows readers' brains easier access into each section without having their eyes glaze over from staring at too much visual information at once.* Use a thesaurus when finding new words/phrases.* Avoid jargon unless absolutely necessary by including definitions throughout every section so everyone understands exactly what those terms mean before moving onto next point.* Don't include any personal statements about yourself at all—the focus should remain solely on your product or service instead!
Focus on facts, not adjectives.
Focus on facts, not adjectives. Here’s a good rule of thumb: if you can say it in one or two words, don’t use an adjective; if you need more than one word to describe something, avoid using passive voice.
Use numbers to support your claims. If possible, include the number(s) of people affected by your topic and/or the amount of money involved in the issue at hand (e.g., “One hundred thousand people were affected by this problem).
Invert your pyramid style writing style for more impact and clarity when writing about newsworthy topics that have multiple sides to them (e.g., "The United States has spent billions building [our country's] infrastructure"; "[Our product] is better than [their product]").
Include quotes.
If you have quotes for your media release, make sure they are relevant to the story and accurate.
Quote: "I was surprised by how much better my hair looked after using this product."
Quote: "This product is so effective that I am now on a quest to find its creator."
Keep it real.
Use the first person.
Use the second person.
Use the third person.
Be assertive, but not aggressive or overbearing: "The client is excited to work with you."
A media release template is often overlooked by small business owners and startups but it's an incredible tool for advertising your brand whether you're a new or established company.
Media releases are a great way to get your brand out there, in front of the right people, and in front of the right journalists.
In this section, we'll review some of the most important things you should know about media releases.
Conclusion
If you’re a small business owner or startup looking to start a media campaign, there are plenty of ways to do it. The best way is to get a media release template and follow the steps outlined in this article. You'll be able to save time and money while taking care of important details like distribution and tracking metrics. The end result will be well-written, professional content that gets results!
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