Candle Boxes in the Sustainable Packaging Movement: Trends and Developments

Candles are a popular product that can give light and elegance to a room. They suggest luxury and sophistication. Brands that are selling candles aim to make people notice the product so that it is considered and brought. The impression that a brand gets in front of customers will impact whether they will buy from the brand. Candle boxes or the packaging of the product often gives a first impression of the company to customers. Brands need to design the packaging in a way that will convince people to buy the candle.

Nowadays sustainability is trending when it comes to packaging. A brand needs to end up with eco-friendly packaging which will protect the candle and market it to the consumer base. The following looks at trends and developments when it comes to making sustainable packaging for candles:

Packaging material

Candle brands have many options when it comes to making the packaging for the product. There are many different packaging materials that they can choose from. You need to choose the material that will protect the candle and which can effectively market it whilst being sustainable.

There are different material options available like this nowadays. Packaging manufacturers know how customers are demanding eco-friendly packaging and so are looking for packaging materials that can give a box such as this.

Cardboard boxes or those made from Kraft material can be useful here. The materials are sustainable and can be designed in a unique way so that they stand out. The custom candle boxes that you will end up with will not pollute the environment with extra waste.

Dimensions of the packaging

Sustainable packaging will not waste packaging material that is not required. For this the dimensions of the box need to be right so that the candle can fit in perfectly without extra movement occurring of it during transit.

The size and shape of the box should be such that the candle can comfortably fit inside it. It should reach the customer in excellent condition and be presented to them effectively so that a good impression of the brand can be given. A box that is extremely large will make the candle move around inside it and you will even be wasting packaging material making this box. It will take up more room during transportation as well.

If you have chosen window boxes to place the candle in so that customers can view it before they buy it, the candle needs to remain in its place so that it can be presented effectively. Only when the box and the window on it are the right dimensions can this occur.

Therefore the right dimension packaging will help you end up with sustainable packaging that will not use extra packaging material.

Printing the box sustainably

The packaging needs to stand out if people are to notice the candle product you are selling. You need to avoid using those inks on the box that will make it become unsustainable. There are different sustainable inks available that you can choose from which will help you end up with attractive looking packaging for your candles that can stand out amongst the competition.

You can choose sustainable inks such as water-based or soy-based ink for instance to print on the box so that it stands out whilst not damaging the environment with waste.

For instance you can design window packaging by including colors and images on the box that will make the candle product stand out attractively through the window. If you are selling an expensive candle you can include colors like black or gold on the box and add a texture impact on it so that the box suggests luxury. You can include gold or silver foiling on the box as well.

A brand can even print brand details on a box like this to help increase brand awareness and brand recognition amongst its customers. A brand logo, brand colors, brand tagline can be included clearly. You can even add your company’s contact details on the box. Details about the candle can be included which will help let people know more about it. This can include stuff like QR codes, the scent of the candle, what it is made of, etc.

Candle brands need to design candle packaging so that it can stand out amongst the competition and promote the brand even in a competitive market. For this the box needs to be strong and should be designed attractively so that it can be noticed. All this needs to be done in a way that the packaging remains sustainable and does not pollute the environment with waste.

Packaging such as this will be trendy and will show customers that a brand is responsible and wants to limit waste. Therefore the packaging should be made with sustainable packaging materials and get printed with good-quality sustainable inks.