Enhance Product Pages with WooCommerce Custom Product Tabs

An organized and informative product page plays a crucial role in improving user experience and boosting conversions in an online store. WooCommerce, by default, provides limited product tab options, which may not be enough to display essential product information in an engaging manner.

With the WooCommerce Custom Product Tabs feature, store owners can create additional tabs to showcase details such as specifications, FAQs, reviews, videos, warranty information, and more. These custom tabs enhance product presentation and help customers make informed purchasing decisions.

This blog explores the importance, key features, and step-by-step setup of WooCommerce Custom Product Tabs and how they can transform your product pages.

Why Use Custom Product Tabs in WooCommerce?

By default, WooCommerce offers only three product tabs:

• Description – Displays the main product details.
• Reviews – Shows customer reviews and ratings.
• Additional Information – Contains technical specifications such as weight, dimensions, or attributes.

While these tabs serve a basic purpose, many products require additional sections to present important details in a structured format. The Custom Product Tabs feature allows store owners to add new sections to their product pages, making them more informative, interactive, and user-friendly.

Using custom tabs can:

• Enhance product organization – Display detailed information without cluttering the product page.
• Improve user experience – Help customers quickly find relevant product details.
• Increase conversions – Well-structured information leads to better purchasing decisions.
• Reduce customer inquiries – Answer common questions directly on the product page.
• Showcase multimedia content – Add videos, images, size charts, and guides to improve engagement.

Key Features of WooCommerce Custom Product Tabs

1. Create Unlimited Custom Tabs

Store owners can create multiple additional tabs for their product pages, each dedicated to a specific type of content.

2. Display Different Content Types

Custom tabs can contain text, images, videos, tables, shortcodes, and embedded content to provide a richer shopping experience.

3. Apply Tabs to Specific Products or Categories

Admins can choose to display certain tabs only on selected products or product categories, making it easy to organize content efficiently.

4. Manage Tabs with a User-Friendly Interface

A simple drag-and-drop editor allows users to reorder, edit, and remove tabs effortlessly.

5. Support for Shortcodes and HTML

Advanced users can embed shortcodes, custom HTML, or even widgets to enhance tab content.

6. Make Tabs Conditional

Tabs can be displayed or hidden based on product type, category, or stock status, allowing dynamic content adjustments.

7. Improve SEO with Structured Content

Providing well-organized product details in separate tabs helps improve search engine rankings by making pages more informative.

8. Compatible with Multi-Vendor and Multi-Language Stores

Custom product tabs work seamlessly with multi-vendor platforms and translation plugins to support stores with a global audience.

Types of Custom Tabs You Can Add

1. Product Specifications Tab

Ideal for technical products, electronics, and fashion, this tab can contain detailed specifications, materials, or features.

2. FAQ Tab

A dedicated Frequently Asked Questions (FAQ) section helps answer common queries, reducing the need for customer support.

3. Warranty & Return Policy Tab

If your store offers warranty services or return policies, adding a separate tab ensures that customers have clear information.

4. Video Demonstration Tab

Embedding a YouTube or Vimeo video in a custom tab can provide customers with a better understanding of how the product works.

5. Size Charts and Measurement Guides

For clothing, footwear, and accessories, a size chart tab can prevent returns and exchanges by helping customers choose the right fit.

6. User Guides and Manuals

Products that require assembly or installation can benefit from a tab containing user manuals or PDF guides.

7. Related Products or Upsells

A custom tab can display related products, bundles, or accessories to encourage additional purchases.

8. Custom Reviews and Testimonials

In addition to WooCommerce’s default reviews tab, store owners can create a tab for curated testimonials or expert opinions.

How to Set Up WooCommerce Custom Product Tabs

Step 1: Install a Custom Product Tabs Plugin

Since WooCommerce does not offer built-in support for custom tabs, you’ll need a plugin. Some recommended options include:

• WooCommerce Custom Product Tabs
• YITH WooCommerce Tab Manager
• Custom Tabs for WooCommerce

Step 2: Activate the Plugin

1. Go to WordPress Dashboard → Plugins → Add New.
2. Upload and install the selected plugin.
3. Activate the plugin once installed.

Step 3: Add a Custom Tab to a Product

1. Navigate to Products → All Products and select the product you want to edit.
2. Scroll down to the Product Data section and look for the Custom Tabs option.
3. Click Add New Tab, enter a title, and add the desired content.
4. Use the editor to format text, insert images, or embed videos.

Step 4: Assign Tabs to Multiple Products or Categories

1. If the plugin supports global tabs, go to WooCommerce → Settings → Custom Tabs.
2. Create a universal tab and apply it to specific categories or product types.
3. Save changes to apply the new tabs automatically.

Step 5: Customize Tab Order and Styling

1. Use the drag-and-drop interface to reorder tabs as needed.
2. Adjust font styles, colors, and tab layouts if the plugin includes styling options.

Benefits of Using WooCommerce Custom Product Tabs

1. Enhances Product Presentation

Well-organized content makes the product page visually appealing and easier to navigate.

2. Reduces Customer Confusion

By displaying important details in separate tabs, customers can find the information they need without scrolling through long descriptions.

3. Boosts SEO and Engagement

Structured content with detailed product descriptions, FAQs, and videos can improve your site’s search engine ranking.

4. Increases Conversions and Sales

Customers are more likely to purchase when they have access to all relevant product information.

5. Lowers Return Rates

By adding size charts, warranty details, and usage guides, store owners can help customers make informed buying decisions and reduce product returns.

6. Provides a Competitive Advantage

Most online stores rely on basic product descriptions, but custom tabs give your store a professional, organized look that sets it apart.

Best Practices for Using Custom Product Tabs

1. Keep It Simple – Avoid overloading product pages with too many tabs.
2. Use Clear Titles – Ensure each tab title accurately represents its content.
3. Include Visual Content – Add images, videos, or infographics for better engagement.
4. Apply Tabs Strategically – Not every product needs multiple tabs; use them only where necessary.
5. Test Different Tab Layouts – Experiment with different tab structures to see which format improves conversions.

Final Thoughts

The WooCommerce Custom Product Tabs feature is an essential tool for store owners looking to improve product page layouts, provide valuable information, and increase conversions.

By customizing tabs to display technical details, FAQs, videos, warranty policies, or testimonials, businesses can offer a better shopping experience and reduce customer inquiries.